Client
Steph Martynuik
Agency
Freelance
Role
Logo Design, Website Design, Typeface Design
Steph Martyniuk
A sophisticated custom typeface and fun website for an award-winning photographer
Steph Martynuik is a Canadian commercial and editorial photographer. I designed her website, as well as custom lettering for a personal logo and some accompanying branded materials.
Steph’s work is bold, colorful and varied. Together we produced a delicate, sophisticated wordmark that could hold its own amid strong and impactful photography.
Typeface
I ended up designing Steph her own typeface from scratch. Most of the thin, ‘editorial’ typefaces that we found felt overly sartorial, outdated, and a bit ‘passion for fashion’-y.
Since we had already established that our display type would exist in all-caps, I had the opportunity to create a typeface in only uppercase–just in case it didn’t work out. But it worked out!
