Client
Lara Bar
Agency
Diamond Marketing
Role
Graphic Design, Experiential Design
Lara Bar Über
Hitting the road to introduce the new Lara Bar Über product range
Product sampling tour across 78 locations nation-wide, to promote Larabar and introduce the Larabar Über range of products.
We biked Lara Bar across the country, introducing their Über range to consumers at 78 locations nation-wide.
Credits
Agency: Diamond Marketing Group
Creative Direction: Mark Vandervoet
Art Direction: Sara Vinten
Design: Kyle Nielsen, Evan Winland-Gaetz
Production Lead: Roma Ahi