Evan Winland Gaetz | Arc Network Folio

Client

Due to NDA restrictions, this project has been reworked, maintaining the original brief and strategy. Identifiable colours, logos and names have been removed, and the artwork altered.

Agency

Mercer Mackay

Role

Brand Identity

Arc Network Folio
Two peerless leaders in cloud computing sought to re-imagine a cornerstone product partnership.

Two major data-services companies were looking to re-imagine a cornerstone product partnership–marrying the data migration, storage, and protection services of two peerless leaders in cloud computing.

We were responsible for building a new, proprietary design system while ensuring that both participating brand identities didn’t get lost in translation.

Unifying an icon

The logo was developed by combining the parent company’s logo with the first letter of their partner’s product name. The unifying visual element is an arc, representing the journey of cloud data migration, facilitated by Arc Network Folio.